Terms of Service

Operator

Brandloop is the product. It is operated by Meritocra LLC, Delaware limited liability company. The mailing address is 8 THE GREEN, STE R, DOVER, DE 19901, United States. Payment, billing, and Stripe account surfaces may identify the company as Meritocra LLC or Meritocra. Contact support@brandloop.app for legal or policy questions.

Using Brandloop

Brandloop is intended for teams planning, generating, approving, and managing brand content and publishing workflows. You may use Brandloop only if you can enter into these Terms and comply with applicable law, third-party platform terms, and workspace rules set by your account owner.

Eligibility

You may use Brandloop only if you are at least 18 years old or the age of majority in your jurisdiction, whichever is older, and are capable of entering into a binding contract. You represent that you have the legal capacity to agree to these Terms for yourself or the organization you represent. You warrant that you and your organization are not subject to U.S. sanctions, export restrictions, or embargoes and are not listed on any U.S. government restricted-party list. Brandloop is intended for business and professional use.

Definitions

Inputs means content, data, files, text, images, domain information, social account references, brand materials, or other materials you provide to Brandloop. Outputs means drafts, recommendations, content, media, analysis, or other results generated by or through Brandloop, including AI-generated content. AI Providers (or Model Providers) means the third-party AI model providers that power Brandloop's AI features, including OpenAI, fal.ai, and others. Connected Accounts means third-party service accounts you authorize Brandloop to access, such as social platforms and provider services. Order means a written agreement between you and Brandloop that specifies custom terms, pricing, or conditions that override these Terms.

Key terms

AI features and third-party model providers

Brandloop's AI features are powered by third-party AI Providers, including OpenAI, fal.ai, and other generative AI model providers. When you use Brandloop's AI capabilities, your use is also governed by each AI Provider's terms of service, acceptable use policy, and privacy policy, and you are responsible for complying with those upstream terms. AI Providers, not Brandloop, control how they handle your Inputs, Outputs, and metadata; whether they use data to train, fine-tune, or improve their models; and how they treat intellectual property in generated content. Brandloop does not itself train, fine-tune, build, or operate the underlying AI models; it is an orchestration layer that routes your Inputs to AI Providers and returns their Outputs to you. Brandloop does not warrant the continued availability of any model and is not responsible for AI Provider model changes, outages, policy changes, pricing changes, or discontinuations. Outputs may be non-original, similar to Outputs generated for others, or infringing, and you must review all Outputs before relying on, publishing, or using them.

Ownership of Outputs and license grants

As between you and Brandloop, and to the fullest extent permitted by and subject to the applicable AI Provider's terms, you own your Outputs and retain your Inputs, and Brandloop claims no ownership of them. Brandloop provides no warranty that Outputs are original, non-infringing, accurate, or fit for any purpose; you are solely responsible for reviewing Outputs and confirming they are lawful and do not infringe third-party rights before you publish or rely on them. You grant Brandloop a worldwide, royalty-free, revocable license to host, process, transmit, display, and analyze your Inputs and Outputs solely to operate, maintain, secure, and support the service and to route them to the AI Providers and Connected Accounts you authorize. Brandloop grants you a limited, revocable, non-exclusive, non-transferable license to access and use the service under these Terms and any Order. Brandloop retains all rights in the service, software, design, integrations, documentation, and all intellectual property in them.

Feedback

If you provide feedback, suggestions, bug reports, or feature requests, you grant Brandloop a perpetual, irrevocable, worldwide, royalty-free license to use, modify, and incorporate that feedback into Brandloop with no obligation to acknowledge, implement, or credit it.

Acceptable use

Do not use Brandloop to violate laws, infringe intellectual property rights, mislead people, send spam, bypass platform limits, circumvent billing, usage, safety, or rate-limit controls, upload malware, attempt unauthorized access, generate harmful content, reverse engineer the service except where law permits, or publish material you are not authorized to publish. Brandloop may limit or suspend access to protect users, providers, infrastructure, or the product.

Because Brandloop generates and publishes content, you also may not use it to:

• create or distribute deepfakes, synthetic likenesses, or content impersonating real people without their consent or your legal right to do so;
• create, distribute, or store content that sexualizes minors or constitutes child sexual abuse material (CSAM);
• violate anyone's publicity, likeness, biometric, name, voice, image, or privacy rights;
• generate content that is unlawful, deceptive, fraudulent, defamatory, or infringing;
• use Outputs or the service to train, fine-tune, or build competing AI models, datasets, or generative systems; or
• violate the acceptable use policy or platform rules of any AI Provider or Connected Account you use through Brandloop.

Brandloop may remove content, suspend or limit access, or terminate accounts to comply with AI Provider or platform policies, meet legal requirements, or prevent harm. Repeat violations may result in permanent termination.

Customer responsibility and indemnity

To the extent permitted by law, you are responsible for claims, losses, damages, costs, and expenses arising from content or data you provide, connected accounts you authorize, published outputs, your breach of these Terms, or actions taken through your API keys, MCP clients, automations, team members, or agents. If a third-party claim arises from those materials or actions, you will defend and indemnify Brandloop and Meritocra LLCunless the claim is caused by Brandloop's unlawful conduct.

Copyright and DMCA

If you believe content on Brandloop infringes your copyright, send a written notice to Meritocra LLC's designated agent at legal@brandloop.app (Attn: DMCA Agent, 8 THE GREEN, STE R, DOVER, DE 19901, United States). Your notice must include your signature; identification of the copyrighted work and of the allegedly infringing material and its location; your contact information; a good-faith statement that the use is unauthorized; and a statement, under penalty of perjury, that the information is accurate and that you are authorized to act for the copyright owner. If Brandloop removes your content, you may submit a counter-notice with your signature, identification of the removed material, a good-faith statement that the removal was mistaken, and your consent to the jurisdiction of a U.S. federal court. Brandloop may terminate the accounts of repeat infringers.

Export controls and sanctions

You will comply with all applicable U.S. export control and sanctions laws, including the Export Administration Regulations and regulations administered by the Office of Foreign Assets Control (OFAC). You represent that you are not located in, organized under the laws of, or ordinarily resident in any U.S.-embargoed jurisdiction, and that you are not on any U.S. government restricted-party list. You will not export, re-export, or transfer the service, your Outputs, or related technology in violation of these laws or for any prohibited end use. Brandloop may suspend access as needed to comply with these requirements.

Suspension, termination, and policy changes

Brandloop may suspend or terminate access for nonpayment, security or abuse risk, provider-policy risk, breach of these Terms, or conduct that may harm users, providers, infrastructure, or Brandloop. Brandloop may update these Terms as the product changes. Material updates will be reflected on this page or communicated through reasonable product, billing, or account notices. Continued use after an update means you accept the updated Terms.

Privacy and cookies

Brandloop's data handling is described in the Privacy Policy. Cookie categories and preferences are described in the Cookie Policy.

Governing law and venue

These Terms are governed by the laws of the State of Delaware, United States, without regard to conflict-of-law rules, because Meritocra LLC is a Delaware limited liability company. Subject to any non-waivable rights you may have and to the binding arbitration terms below, disputes will be resolved in the state or federal courts located in Delaware.

Disclaimers and liability

To the fullest extent permitted by law, Brandloop is provided on an as-is and as-available basis. Brandloop does not guarantee that generated content will be accurate, original, compliant with your industry rules, accepted by a platform, or produce a particular business result. Brandloop is not responsible for indirect, incidental, special, consequential, exemplary, or punitive damages except where liability cannot be limited by law. Subject to any non-waivable rights, Brandloop's aggregate liability for claims relating to the service will not exceed the greater of the amount you paid to Brandloop in the three months before the event giving rise to the claim or $100.

Binding arbitration and class-action waiver

This section materially affects your rights. To the fullest extent permitted by law, you and Brandloop agree to resolve any dispute, claim, or cause of action arising from or relating to these Terms or the service—whether based on contract, tort, statute, or any other theory—through final and binding individual arbitration, not in court. Arbitration will be administered by the American Arbitration Association (AAA) under its Commercial Arbitration Rules in effect at the time, seated in Delaware or, if the parties agree, by videoconference.

YOU AND BRANDLOOP EACH WAIVE THE RIGHT TO A JURY TRIAL AND THE RIGHT TO BRING OR PARTICIPATE IN ANY CLASS, COLLECTIVE, CONSOLIDATED, OR REPRESENTATIVE ACTION. CLAIMS MAY BE BROUGHT ONLY IN AN INDIVIDUAL CAPACITY. IF THE CLASS-ACTION WAIVER IS FOUND UNENFORCEABLE, THIS ENTIRE ARBITRATION AGREEMENT IS VOID AND DISPUTES WILL BE RESOLVED IN COURT.

You may opt out of this arbitration agreement within 30 days of first accepting these Terms by emailing legal@brandloop.app with the subject "Arbitration Opt-Out" and your name and account email. This agreement does not apply to individual small-claims actions or to requests for injunctive or equitable relief to protect intellectual property or prevent unauthorized access, which may be brought in the state or federal courts located in Delaware.

General provisions